免费开始
买家工具 · 租客

专为犹豫不决的租客打造的租买对比计算器

租客是未来买家中人数最多的群体,他们的问题不是“月供多少?”,而是“我们到底该不该买?”这款租房还是买房计算器在租客计划居住的年数内,比较租房的总成本与买房的净成本,计入房价增值、维修保养、买房和卖房成本,以及他们因此放弃的投资收益。它给出直截了当的答案,是开启客户关系的可信方式。

  • 适用方案: 所有方案
  • 支持英文和西班牙文
  • 潜在客户信息附带全部 8 项结果
实时计算器这就是您的访客使用的计算器。用一个真实的挂牌价试试看。

计算器界面目前可能以英文显示,中文版本正在准备中。

计算器未能加载。请刷新页面,或稍等一分钟后重试。

租房好还是买房好?

主要取决于您会住多久、房价与租金的比值、房价增值、利率,以及首付如果用于别处能赚多少。如果住的时间短,买卖房屋的成本往往让租房更便宜;如果住的时间长,房屋净值通常会让买房更划算。计算器会根据某位租客的数字,显示分界线在哪里。

适合发送的时机

什么时候把租房还是买房计算器推到客户面前

放在出租公寓集中区域的社区页面上

如果您深耕的区域出租房很多,在该社区页面上放一个租买对比计算器,能直接对当地居民说话,效果比“考虑买房吗?”的横幅更好。

租约续签前后

许多租约在春末和夏季续签。在这之前的几周,发一条附带这个计算器的社交帖子或邮件(“租约快到期了,续租还是买房?”),就能在租客自然做决定的时刻接触到他们。

当买家因居住时间短而犹豫时

如果买家三年后可能搬走,就一起算一算。坦诚地说一句“对您来说租房可能更划算”,比硬推买房更能赢得信任,他们也会记住这一点。

访客看到的内容

租客输入当前房租和预计的租金涨幅、房价、首付、利率、贷款期限、计划居住年数、房价增值率、税费、维修和保险费率、买房和卖房成本,以及继续租房时现金的预期回报率。结果包括结论、租房总成本、买房净成本,以及扣除卖房成本后出售时的房屋净值。

您收到的潜在客户信息

一位已告诉您计划住多久的租客

您会收到他们的当前房租、考虑的房价、结论(Verdict)、租房总成本(Total Cost to Rent)、买房净成本(Net Cost to Buy)和出售时房屋净值(Home Equity at Sale (after selling costs)),以及他们计划居住的年数。计划居住年数是其中最有用的数字,它告诉您现在买房对他们是否合理。

行之有效的跟进方式

  • 如果结论倾向买房,发送三套接近其测试价位的房子,并邀请他们参加买家咨询会。
  • 如果结论倾向租房,就如实告诉他们,并提出在计划改变时重新测算。这份坦诚会被记住。
  • 如果他们提到租约到期日,请记录到您的 CRM 中。
新潜在客户 · 租房还是买房计算器刚刚
访客需要填写的内容
Current Monthly Rent
对方的输入
Annual Rent Increase (%)
对方的输入
Home Price
对方的输入
Down Payment
对方的输入
Interest Rate (%)
对方的输入
Loan Term (years)
对方的输入
访客看到的结果(也是您收到的内容)
Verdict
对方的结果
Total Cost to Rent
对方的结果
Net Cost to Buy
对方的结果
Home Equity at Sale (after selling costs)
对方的结果
Total Mortgage Paid
对方的结果
联系方式和来源
姓名、邮箱、电话
已获授权
页面和推广活动
UTM · referrer
可以这样说 · 回复租客潜在客户
按您的数字,如果住满六年或更久,买房会更划算。这大致符合您的计划吗?如果是,我可以给您看看在您现在租住的地方附近,34 万美元能买到什么样的房子。
前后对比

使用这个计算器前后的页面对比

之前之后

之前: 别再替房东还房贷了

  • 租客早已听腻的口号
  • 忽略了过户、卖房和维修成本
  • 听起来就是推销

之后: 坦诚比较租房和买房

  • 决定的两面,所有成本都算在内
  • 根据居住年数给出结论
  • 在提出任何要求之前先赢得信任
如何解读结果

每项结果对跟进意味着什么

访客看到的数字会同样出现在您的潜在客户记录中。下面说明如何解读其中最重要的几项。

Verdict
结论:在所输入的居住年数内,哪种选择成本更低。它对房价增值和居住年数很敏感,所以下结论之前请多测试几种情景。
Home Equity at Sale (after selling costs)
出售时房屋净值:扣除卖房成本后,买家出售房屋时在房子里拥有的价值。正是这个数字让买房在长期居住时显得更划算。
Forgone Investment Growth
放弃的投资收益:首付和过户费用如果用于投资,本可以赚到的收益。这是买房的真实成本,但许多租买对比都把它忽略了。
容易出错的地方

让经纪人丢掉客户的常见错误

使用过于乐观的增值率

默认增值率过高,会让买房每次都胜出,看起来像销售手段。请使用保守的数字,让租客自己测试更高的情景。

忽视计划居住年数

居住年数决定结果。如果默认值很长,短期租客会得到误导性的结论。请在跟进时询问他们的计划。

把结论当作建议

计算器是在一定假设下比较成本,不构成财务建议,人生规划与算术同样重要。请把它作为对方做决定时的一项参考。

租房还是买房计算器详解

访客需要填写的内容 (14)

Renting

  • Current Monthly Rent
  • Annual Rent Increase (%)

Buying

  • Home Price
  • Down Payment
  • Interest Rate (%)
  • Loan Term (years)
  • Years You Plan to Stay

Assumptions

  • Home Appreciation (%/yr)
  • Property Tax Rate (%/yr)
  • Maintenance (%/yr)
  • Home Insurance (%/yr)
  • Closing Costs to Buy (%)
  • Selling Costs (%)
  • Return on Cash if Renting (%/yr)

字段名称按计算器英文界面中的显示方式列出。

访客看到的结果(也是您收到的内容) (8)
  • Verdict
  • Total Cost to Rent
  • Net Cost to Buy
  • Home Equity at Sale (after selling costs)
  • Total Mortgage Paid
  • Taxes, Insurance & Upkeep
  • Closing & Selling Costs
  • Forgone Investment Growth
计算器中显示的术语释义 (9)
Years you plan to stay
How long you expect to live in the home before selling. Buying carries large one-time costs at purchase and at sale, and equity builds slowly in the early years of a mortgage, so a longer stay spreads those costs over more years. The verdict in this calculator can flip from renting to buying as this number rises.
Down payment
The cash paid toward the purchase price at closing; the rest is financed with the mortgage. A larger down payment lowers the loan and the monthly payment. In this comparison, the down payment and purchase closing costs are also treated as money that could have been invested if you kept renting, so their forgone growth counts as a cost of buying.
Forgone investment growth
The return your up-front cash could have earned elsewhere, also called opportunity cost. The calculator grows your down payment and closing costs at the return-on-cash rate for the years you plan to stay and counts that growth as a cost of buying. A higher assumed return makes renting look relatively better; a lower one favors buying.
Home appreciation
The yearly rate at which the home’s market value is assumed to rise. It drives the equity you have at sale, which offsets the costs of buying in this comparison. Appreciation is not guaranteed; values can stay flat or fall, and a low rate combined with a short stay can turn buying into the more expensive option.
Home equity
The portion of the home you own outright: its market value minus the remaining mortgage balance. It grows as you pay down principal and as the home appreciates. The equity-at-sale result in this calculator also subtracts selling costs, because that is closer to the cash you would actually walk away with when you sell.
Closing costs
One-time fees paid when you buy, such as lender charges, title insurance, appraisal and recording fees, entered here as a percentage of the price. They are not recovered when you sell, so they weigh most heavily on short stays. The calculator also counts the investment growth this cash could have earned if you had kept renting.
Selling costs
The costs of selling the home, mainly agent commissions plus transfer taxes and other settlement charges, entered as a percentage of the sale price. They are deducted from your equity at sale. Because they are charged on the whole sale price, not just your equity, they can absorb a large share of the gain on a short stay.
Property tax
An annual tax charged by local governments based on the assessed value of the home. Here it is entered as a percentage of the home’s value, so it grows as the home appreciates. Rates vary widely by state and county, so using the rate for the area you are considering improves the comparison more than a national average would.
Maintenance
Ongoing repair and upkeep costs, such as roofing, appliances, plumbing and paint, entered as a yearly percentage of the home’s value. Renters usually leave these to the landlord, so they are a real cost of owning that the rent side does not carry. Actual spending is uneven: some years cost little and others bring a large repair.
计算器免责声明

Estimates only. Buying costs include closing and selling costs, property tax, insurance, upkeep and the growth your up-front cash could have earned; tax deductions, PMI and HOA dues are not included. Real outcomes depend on market conditions and how long you actually stay. Consult a financial advisor before deciding.

计算结果仅为示意性估算,并非 Loan Estimate(贷款估算表)、预批准或贷款要约。

本页术语

按主题分类的问题

租房还是买房计算器:经纪人常问的问题

“买房”一侧包含哪些成本?

房贷还款、房产税、保险、维修、买房时的过户费用、最终的卖房成本,以及所用现金放弃的投资收益,再减去出售时的房屋净值。这些合起来就是买房净成本。

计算中的房租会逐年上涨吗?

会。房租每年按所输入的年涨幅增长。长期居住时,房租上涨是买房更划算的最大原因之一。

为什么结果随居住年数变化这么大?

买房有大笔一次性成本(过户和卖房),要分摊到居住的年数里。住的时间短,这些成本占主导;住的时间长,房屋净值和稳定的月供就会超过它们。

把租房还是买房计算器放到您的下一套房源上

所有方案均包含,包括免费的 Agent 方案,无需绑定银行卡。

免费开始 比较方案

Agent 方案无需绑定银行卡 · Team 和 Brokerage 方案可免费试用 14 天