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Solutions · Listing agents

Market the listing. Capture the buyers it attracts.

Your listing marketing brings buyers to the property page, and most of them leave without a word. Tools for listing agents should capture those buyers for you and your seller. A payment calculator on every property page does it, and the seller net sheet helps the other conversation every listing agent has: price.

  • No card needed on the Agent plan
  • 14-day free trial on Team and Brokerage

How do listing agents capture more buyer leads from listing pages?

Give visitors something to do besides requesting a showing. A payment calculator pre-filled with the list price answers the buyer's first question and offers to send the breakdown. Buyers who aren't ready to tour still leave their details, and you can report that activity to your seller.

Illustrated craftsman house at dusk with a yard sign on the lawn and porch lights on
Lot 02

Single-property sites, done properly

Each property site gets its own calculator configuration with that home's price, taxes, HOA and insurance, and a theme that matches the property's photography. When the price changes, update one default and every link and embed follows.

Add a tabs widget for the listing's story: a seller credit (closing costs), an FHA-friendly price point, or a buydown offer (mortgage points).

  • Per-property defaults that follow price changes
  • A theme that suits the property
  • Leads tagged with the property URL
Lot 03

Price conversations with numbers, not opinions

The seller net sheet is as useful inside the listing as it is for prospecting.

BeforeAfter

Before: 'We need to reduce'

  • The seller hears a judgment
  • Percentages feel abstract
  • The conversation gets defensive

After: 'Here's your net at each price'

  • Two prices, two nets, side by side
  • The decision is about their walk-away number
  • You stay their adviser, not their critic
  1. Run the current priceNet at today's list price.
  2. Run the proposed priceNet at the reduction you're recommending.
  3. CompareShow the difference in dollars, with days on market and showing feedback.
Questions by topic

Questions agents ask

Can I show sellers how many buyers ran the numbers?

Yes. Analytics show views and submissions per calculator, so you can report activity on their listing page alongside showings and portal views.

What happens when the price changes?

Update the calculator's default price for that listing. Every embed and link using that configuration shows the new figures.

Can I add a seller's credit to the calculator?

Use a second tab with the buyer closing cost or mortgage points calculator, and mention the credit in your listing copy.

Every listing page, a lead source

Free on the Agent plan for buyer calculators.

Start free See the seller net sheet

No card needed on the Agent plan · 14-day free trial on Team and Brokerage